Search engine optimization is extremely important for business. When you optimize the pages of your blog, you are helping to make your blog content even more visible to people who are looking in the search engines for keywords that are associated with your brand and the products and services that your company offers. However, it can be difficult to figure out what works best, especially given Google’s continuous algorithm updates.
While this list doesn’t cover every possible thing that you can do to improve your SEO results for your website, these ideas can help you get off to a good start. Here are 7 ways that you can improve your blog’s on-page SEO.
Choose Specific Keywords to Target
If you want to get better results from your blog, you need to choose specific keywords to target in every post. Optimizing your blog posts is not about incorporating every keyword phrase that you can think of that relates to your business. In fact, using this approach can actually hurt your SEO efforts because it will be considered as keyword stuffing by Google.
Using long-tail keywords is the best approach to optimizing your blog because you are more likely to receive visitors that are ready to convert from such search queries rather than shorter keyword phrases.
Include the Keyword Phrase in the Title of Your Post
Once you have selected a keyword phrase that you would like to target with your post, you should make sure that it is included in the title of your post. Not only does this help your blog because it will automatically make the keyword phrase show up in the URL (if you use a CMS like WordPress), it will also appear in the search engine results page for that keyword search.
Update Your Blog’s Design to Ensure That It is Mobile-friendly
More people than ever are using their smartphones to access content on the web. As a result, the majority of your site’s visitors are likely to come into your website via a mobile device. Google has also updated its algorithm in order to display results that are that are mobile-friendly before other websites. If you want your website to rank higher, using responsive design for your blog is the best way to ensure that your site is mobile-friendly.
Improve the Speed of Your Site
Site speed is considered as a ranking signal by Google. Therefore, if you want your blog to rank higher in the search engines, you need to improve the speed of your site. Many blog owners have solved this problem by hosting their blogs via a content delivery network. You can also improve the speed of your site by optimizing your blog images and cleaning up your site’s code.
Add Image Tags
While you might think your blog posts are complete because you’ve added images, your blog’s content is actually not complete until you’ve added tags to your images. Because the search engine robots can’t see websites in the same way that humans can, you’ll need to make sure to include alt text that explains what each image is. Update all of the images on your blog with alt text for better SEO results.
Increase Your Internal Links
Internal links are an important part of SEO and show how all of the pages of your website are related to each other. Every time you write a blog post, make sure that you create anchor text links to other related blog posts that you have written. Not only do internal links help visitors to your site, they also show the search engines which pages of your blog should be considered as highly relevant and authoritative pages.
Get Additional Tips From Google’s Search Console
Google’s Search Console is a tool that was designed specifically to help webmasters improve compliance with Google’s Webmaster Guidelines. As a result, it is probably the best way to find out what is wrong with your site according to Google so that you can fix it and improve your rankings in the process.
While these are just a few tips to help you get started, having an SEO audit your website is the best way to ensure that you are taking the right steps to improve your rankings.
Infintech Designs is a New Orleans based SEO & Web Design company. They provide data driven, measurable internet marketing campaigns with trackable results. Brian Hong and his small team of SEO ninjas are dedicated to increasing their client’s search engine visibility, leads, and sales online